Loco AI
El Pollo Loco
In a world filled with AI slop, we made it fire-grilled. We turned AI’s cultural buzz into Loco AI, the first AI UGC contest, handing creation to fans to keep it legally clean while generating a massive wave of original content. We launched Loco AI with a social media reel written by yours truly.
Fans were invited to generate chicken-themed content using AI tools and share it on social media, with the chance of winning a lifetime of real, fire-grilled chicken (some fire examples below). With minimal budget and maximum imagination, Loco AI redefined how brands can show up in the AI era.
I wrote in every phase of Loco AI, from the pitch and launch video to AI prompts to the case study. I also made my acting debut in the case study!
