Subway
☆ 2025 Young Ones One Show Merit \ Integrated Campaign

The "Short Kings" movement has changed the narrative for short men, turning what was once seen as a disadvantage into a badge of honor. With short men as the target audience, Subway’s new campaign will have short kings mouths waterin’ and tall people jealousin’ – a delicious payback.

Short n' sweet version 👇👇👇 (or long n' sweet technically)

Art Director & Editor: Tony Bowe
Copywriter: Cam Christensen