Chicken in the Kitchen
El Pollo Loco
You’ve heard of "Elf on the Shelf", but what about "Chicken in the Kitchen?" The ask was to revamp the yearly "12 Days of Pollo" social campaign. The Elf belongs on the Shelf (don't get me wrong) but it truly thrives on social media as a symbol of playful mischief. I came up with our own mischief maker that would post daily deals with a twist of troublemaking.

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DAY 4: The Chicken in the Kitchen made a Spice Angel! The $8 3pc Leg & Thigh Meal and $9 3pc Breast & Wing Meal tastes a little more angelic now ✨ The fun continues tomorrow!

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DAY 10: The Chicken in the Kitchen invited his besties over for dinner—who are you having the $20 8 pc Leg & Thigh Family Meal with? Stay tuned for tomorrow's troublemaking
Whether it was cutting up snowflakes or making the iconic Guacman, we created 12 unique scenarios that tied into that day's deal. I loved being a part of the whole process, from the early brainstorm to going on set!

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DAY 12: The Chicken in the Kitchen and his friend—The Guacman. Get the BOGO Quesadilla and make your own Guacman! That is a wrap on the mischievous acts from the Chicken in the Kitchen. See you next year!

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DAY 8: The Chicken in the Kitchen used all of the tortillas to make snowflakes…time to break out the bowls! Enjoy a $9 Double Chicken Burrito Bowl for today! Check back for tomorrow's deal!
Made with Sydney Christensen